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Understanding Digital Marketing
Digital marketing encompasses a wide range of strategies aimed at promoting products or services through digital channels. These include search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click (PPC) advertising, among others. Each of these components plays a vital role in building brand awareness, engaging with customers, and driving sales.
The evolution of digital marketing has been rapid, with technology continuously reshaping how marketers interact with consumers. As of 2021, global digital ad spending reached $455 billion, reflecting the significant investment businesses are making in this arena1.